Privacy Policy

Last Updated: September 28, 2026

Welcome to Cape Ann Works and The Blacksmith Shop ("we," "our," or "us"). We respect your privacy and are committed to protecting the personal information you share with us through our websites (blacksmithshoprockport.com, capeannworks.org ), contact forms, and email communications. This Privacy Policy explains how we collect, use, and safeguard your data.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our site:

Personal Information You Provide: Name, email address, phone number, physical mailing address, photographs, and any details or message content submitted via our contact forms, newsletter signups, or online orders.
Automatically Collected Data: Technical data such as your IP address, browser type, device details, pages visited, and cookies/tracking technologies used for site functionality and analytics.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and fulfill requests sent via our contact forms.
Send you marketing emails, newsletters, promotional offers, and renovation updates.
Process orders.
Improve website performance, user experience, and customer support.
Comply with legal obligations and protect against fraud.

Sharing Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. We may share data with trusted third-party service providers who assist us in operating our website and business—such as email marketing platforms (e.g., Mailchimp, MailerLite), point-of-sale systems, or web analytics services—under strict confidentiality agreements.

Email Communications & Opt-Out Choice

If you sign up for our email and text message updates, you will receive messages according to your preferences. You may opt out of receiving promotional communications at any time by clicking the "Unsubscribe" link in the footer of any email we send, or by contacting us directly.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to remember user preferences and analyze web traffic. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent; however, disabling cookies may limit some site features.

Data Retention & Security

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. We implement reasonable administrative, physical, and technical measures to safeguard your information against unauthorized access, loss, or misuse.

Your Rights & Choices

Depending on your location, you may have the right to access, correct, update, or request the deletion of your personal data held by us. To submit a request, please contact us using the information provided below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or relevant laws. Updates will be posted on this page with an updated "Last Updated" date.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Cape Ann Works and The Blacksmith Shop
Email: stories@capeannworks.com
Phone: 978.525.8951
Address: 21 Mt Pleasant Street, Rockport, MA 01966